Built for the people the day runs out on.
Virtual Genie matches Australian business owners with an assistant who takes the work that doesn't need them. Two founders, both from the business of helping people get their lives back.
Growth shouldn't cost you your evenings.
Australian small business runs on people who do everything themselves. That works, right up until it doesn't — and the thing that breaks first is rarely the ambition or the talent. It's the hours.
Past a certain point every extra client brings a tail of admin with it. Invoices, follow-ups, scheduling, the inbox. None of it needs your judgement, all of it needs doing, and it gets pushed into the only space left in the day: after everyone else has gone to bed.
The usual answer is to hire someone. For a lot of businesses that's a leap — a salary, super, a desk, and a management job you didn't ask for. So the admin stays, growth parks where it is, and the second shift becomes normal.
Virtual Genie is the smaller version of that answer. One vetted assistant, matched to your business, working your hours, with your procedures written down so the handover actually holds.
Vision and mission.
Vision
At Virtual Genie, we imagine a world where business owners rediscover their love for life. We picture a life where work seamlessly fits into your overall picture, with personal happiness taking the spotlight. Our mission is to help you pursue your dreams.
Mission
To provide affordable outsourcing solutions that offer strategy and structure, enabling entrepreneurs to achieve work-life balance and business growth.
Two people who spent careers helping others get their time back.
Virtual Genie didn't come out of a marketing plan. It came out of two decades of sitting with people whose businesses were quietly eating their lives.
Sharee is a counsellor, hypnotherapist and international best-selling author with more than twenty years in mental health. She is also a results life coach, a registered BWRT and Psych-K practitioner, a business owner and an entrepreneur.
Her career has been spent helping people fulfil their purpose — coaching thousands of clients through anxiety, depression, addiction and relationship difficulties, and building her signature Results for Life system around what actually worked.
She speaks at conferences internationally and has co-authored several books on productivity and mindset. As a business owner herself, she knows what it costs to run a company while trying to keep family and personal life intact — which is the problem Virtual Genie was built to solve.
Su is a leading expert in emotional well-being and trauma healing. As a speaker, coach and author, her work is with people ready to break free of past trauma and reach the life they actually wanted.
She is the founder of Tri-Scenic Clinical Hypnotherapy and Soul Choice Development, where she built an approach pairing traditional therapy with practical steps clients can act on — so they leave understanding they always have a choice.
She also founded Australia's first low-carb, gluten-free dessert store, taking it to $250K in sales in under eight months. Fifteen years of running businesses sits behind the strategy she brings to Virtual Genie clients: succeeding doesn't have to mean sacrificing.
Four things we won't compromise on.
These are commitments we control and can be held to, which is why they're here instead of a wall of client logos.
Say the real number
Rates, inclusions and what is billed separately are all on the pricing page. No "contact us for pricing", and no line item that appears after you've signed.
Match people, not CVs
You meet one assistant we believe in, chosen for your industry and your working style. If we get it wrong, we rematch you at no charge and without a discussion about whose fault it was.
Write it down once
Every handed-off task becomes a written procedure that belongs to you. Delegation that lives only in one person's head isn't delegation — it's a dependency with a friendlier name.
Respect the clock
Australian business hours, in both directions. We don't expect you to answer at 11pm, and we won't build a service that quietly assumes someone else will.
Tell us where
your week goes.
Thirty minutes on a call. We map your week, name the three tasks worth handing over first, and you keep that map whether or not you hire us.
No charge · no pitch · no obligation